Powering the Digital Revolution
Our Digital Marketing Short Courses are ideal for anyone involved in a specific role within the digital marketing landscape. They equip individuals with the latest strategies and tools to effectively promote products and services online, staying competitive in a fast-evolving digital landscape. These courses offer hands-on experience with current platforms and technologies, making them immediately applicable in real-world scenarios. Additionally, they provide a cost-effective way to gain specialized knowledge without the time and financial commitment of a full program. Finally, the skills acquired can open up new career opportunities, from social media management to SEO expertise, enhancing one’s professional versatility and marketability.
Through dynamic lectures, case studies and one to one practical work, you will be exposed to the latest methods, techniques and tools for improving your organization’s Digital Marketing as well as brand-building efforts depending on which short course you enroll on.
Our panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in the various channels of Digital Marketing thereby creating innovative strategies. You will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.
The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals. You will also master the art of publishing content daily in your website blog.
The Digital Content Marketing short course will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven manner informed by business objectives, and aligned with the buyer’s journey and overall marketing strategy. You will also learn what kind of content to publish at what time and for what purpose.
The Social Media Marketing short course enables you to apply social media concepts and best practices to organic and paid marketing activities, to run campaigns that yield a profitable ROI and meet business objectives. You shall learn how to create and set up social media accounts for businesses, and get them verified by the platform. You shall also learn how to select and publish engaging content and manage community.
The Search Engine Optimization short course will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website when they search. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI. You shall understand the important of backlinks and how to create relevant landing pages.
This short course will help you understand how to use google ads to create , launch and measure performance of paid search adverts. You will learn how to search for and apply the appropriate keywords used by customers to find your business and visit your website. You shall also understand the importance of growing website traffic when your SEO is still low and finally how to calculate your Return on investment.
The Digital display advertising short course & will equip you with the technical understanding and skills to build and maintain an effective Display & advertising strategy. You shall learn how to combine the various display types and platforms for maximum visibility. At the end of the course you will master the use of good ads in creating , publishing and measuring the performance of effective display ads.
The Email Marketing short course will teach you the fundamentals of email marketing. You will learn how collect, segment and cleanse email addresses. You will also learn how to develop an effective email strategy that ties to your over-arching objectives. You shall be able to create, launch and measure an email campaign as well as setting up your account on an email service provider platform.
The Web Analytics short course on google will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics 4 account to gain insights about website traffic and users.
The Digital Strategy shirt course uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives. You shall learn how to develop “SMART” objectives, and also how to evaluate the performance of your strategy so as to optimize accordingly.
Start learning today with Admeup Digital Academy