SOCIAL MEDIA MARKETING BEST PRACTICES
Since the rise and boom of Facebook in 2012, social media has become the home of many. People tend to use social media platforms 24/7 for various reasons. As a result of this, many other social media platforms have evolved such as; Twitter, LinkedIn, Instagram, Pinterest, Snapchat, Skype, etc. With all these, social media has become a very important market with many openings.
However, in order to use social media to grow your business and impose your presence effectively, you’ll need to make use of best practices in carrying out marketing using the social media.
Steps to Follow for Effective Social Media Marketing
1. SET A GOAL/OBJECTIVE
Firstly and most importantly, you should have an objective to complete in mind. Your objective must be SMART and aligned with your company’s overall goal. Note that using social media for marketing, you can accomplish many objectives leading to the completion of your overall marketing goal.
2.SELECT THE RIGHT NETWORK
Note that social media platforms has their particularity when it comes to social media marketing. Thus; you should know which one works best for you depending on your objective.
- Facebook; is the largest with over 2 billion users and is very reliable for awareness, lead generation, customer relationship building and community management.It is the most used tool for social media marketing.
- LinkedIn; is a professional platform for B2B and B2C transactions. It’s good in creating trust, building authority and engaging audience. It’s also good in improving your skills by connecting with people in the same sphere as you.
- Twitter; is a micro blogging platform, good for short messaging and immediacy. It is good for businesses with audience less than 50 and is ideal for time-sensitive information.
- Pinterest; is a fantastic social media platform for businesses with visual appeal for it’s a photo sharing platform. It is good for businesses like; photography, art, events, fashion, restaurant, etc.
- Snapchat; is a short ephemeral story telling platform. Its good for photo, video sharing and has visually appealing effects on the photos and users.
3. COME UP WITH A STRATEGY
First of all define your goal/objective. Then you need a strategy [plan] on how to work and guide you through out the media journey. You could start a team with well defined roles and responsibilities. Teamwork lead to better growth. Above all, fix your posting frequency and create a content calendar. These things should be well defined in your strategy for it is your way to digital success.
4. CREATE CONTENT WITH YOUR AUDIENCE IN MIND
Noteworthy; your social presence is for your audience [customers, clients, prospects] Therefore, every content you publish must be quality and relevant to your audience. Thus your content should be based on their needs and interests.
Finally, to have engaging content; prioritize images, videos, and other visual content cause these are popular among all audiences.
5. CHOOSE TOOLS TO AUTOMATE POSTS
Noteworthy; staying active in social media requires time and dedication. Marketing automation, certainly permit your marketing action to be scheduled for later dates.
Hence tools that permit you automate in social media include; Hootsuite, Buffer, Sprout Social, BuzzSumo. The use of any of these platform probably save you time and permit you monitor your network engagement.
6. ACTIVELY ENGAGE WITH YOUR AUDIENCE
Content is the ultimate in social media marketing, but it’s not enough to post and go. Social media is ideal for connection and relationship building. The best way to do this is to engage with your audience. You can successfully engage with your audience via comments, sharing, participating in conversations, sharing user generated content, asking and answering questions, etc.
7. MINIMIZE YOUR SELLING TIME
Even though social selling is a practice in social media, it is recommended to keep selling at 20%. Meanwhile 80% is dedicated to sharing content which meet the needs of your audience. The main use of social media is to drive growth through communication and engagement then selling.
8. MAINTAIN A CONSTANT PRESENCE
Social media is not a one and done deal. It requires time and patience to cultivate the appealing presence. Thus you’ll need to be frequently online to respond to comments, questions and interact with your community.
Consequently, in regards to posting frequency, it depends on the platform. For instance: 11pins a day is magic for Pinterest, 1post a day or 5posts a week is ideal for Facebook and LinkedIn. Meanwhile a post as often as the topic changes is good for Twitter.
9. HAVE A CONSISTENT VOICE WITH YOUR AUDIENCE
Most importantly, every post you make should be in line with your brand, it’s very important for brand building and recognition. Therefore, in order to have a consistent voice with your community, limit the number of persons who post in your social media platforms. This is to ensure a unique and consistent content posting.
10. MONITOR YOUR PRESENCE THROUGH THE RIGHT METRICS
Social media evolves all time and its users increase every hour. Thus it is better to define your goals, know your audience and pick the right platforms based on your goal. Your social media marketing goal maybe to; create awareness, engagement, conversion, drive traffic or sales.
Finally, depending on your objective, choose the right platform which will permit you measure your performance accurately.
Hello there,
My name is George and I’d like to know if you would have some interest to have your website here at admeupdigitalacademy.com promoted as a resource on our blog georgemartjr.com ?
We are updating our broken link resources to include current and up to date resources for our readers. Our resource links are manually approved allowing us to mark a link as a do-follow link as well
.
If you may be interested please in being included as a resource on our blog, please let me know.
Thanks,
George
Hello! Someone in my Facebook group shared this website with us so I came to
take a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers!
Superb blog and wonderful design and style.
Hello there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Anyhow, I’m definitely delighted I found it and I’ll be bookmarking
and checking back often!
Hello, after reading this remarkable piece of writing i am too
glad to share my familiarity here with friends.
I do not even understand how I ended up right here, however
I assumed this post was once great. I don’t understand who you are
however certainly you’re going to a famous blogger for those who are not already.
Cheers!
A round of applause for your blog post. Much thanks again. Want more!.
It’s going to be end of mine day, except before end I
am reading this enormous post to increase my
experience.
Holiday worries for people considering divorce should have a back seat to considerations. The fundamentals of divorce recovery are unique because they embody disillusionment and grief around the sudden reduction of your attachments. https://divorceronline.com/minnesota/grounds-for-divorce-in-minnesota/
Hi there! This is my first comment here so I just
wanted to give a quick shout out and tell you I truly enjoy reading your
articles. Can you suggest any other blogs/websites/forums
that deal with the same subjects? Thank you so much!
Wow, this post is nice, my sister is analyzing
these kinds of things, so I am going to tell her.
I visit everyday a few blogs and websites to read articles, except this weblog gives
quality based articles.
Excellent post. I was checking constantly this blog and I am impressed!
Very useful information specially the closing section 🙂 I deal with such information a lot.
I used to be seeking this certain info for a very long time.
Thanks and best of luck.
Greate post. Keep posting such kind of information on your page.
Im really impressed by it.
Hey there, You have done an incredible job. I’ll certainly digg
it and personally recommend to my friends.
I’m sure they’ll be benefited from this site.
This is my first time pay a quick visit at here and i am actually pleassant to read all
at alone place.
Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it
up what I submitted and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog blogger but I’m still new to the whole thing.
Do you have any helpful hints for first-time blog writers?
I’d really appreciate it.
Hi, I do think this is a great blog. I stumbledupon it 😉 I may return once again since i have saved as a favorite it.
Money and freedom is the best way to change, may
you be rich and continue to help others.
If some one wishes expert view on the topic of running a blog after that i recommend him/her to visit this blog, Keep up the nice
job.
Great blog here! Also your site loads up very fast!
What host are you using? Can I get your affiliate link to
your host? I wish my site loaded up as fast as
yours lol
I am in fact pleased to glance at this weblog posts which
contains lots of valuable information, thanks for providing these kinds of
data.
Greetings from Ohio! I’m bored to death at work so I decided to check out your website on my iphone during lunch break.
I love the knowledge you present here and can’t wait to take a look when I get home.
I’m surprised at how fast your blog loaded on my mobile ..
I’m not even using WIFI, just 3G .. Anyways, good blog!
Great beat ! I wish to apprentice even as you amend your website,
how could i subscribe for a weblog website? The account helped me a acceptable deal.
I had been tiny bit acquainted of this your broadcast offered bright
transparent concept
Nice post. I used to be checking continuously this weblog and I am
inspired! Extremely useful info specially the final part 🙂 I care for
such info much. I was seeking this particular information for a very long time.
Thanks and best of luck.