The Digital Marketing Professional Certificate program benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
Anyone interested in starting a new career in digital marketing.
Through dynamic lectures, real case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organization’s visibility as well as brand-building efforts. You will be free to choose from in-person, Virtual-live or one-to-one training method. You can also benefit from a customized corporate training. You will also have the advantage of connecting and sharing with learners from other parts of the world in class discussion forums.
Our panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing thereby creating innovative strategies.
On completion of this program this, you will be able to:
Create business accounts (pages) on Social media platforms.
Conduct digital research, set business objectives for campaigns, and develop a targeted digital marketing strategy.
Build and publish a basic and optimized website aligned to your business goals .
Create and curate content that increases your Return on Investment.
Focus on the importance of mobile in digital marketing.
Set up, optimize, create, execute, and report on organic posts and paid adverts on Facebook, Twitter, LinkedIn, Instagram, Tok-tok & YouTube.
Boost your website’s organic ranking by optimizing technical on-page and off-page elements .
Create and manage paid search campaigns in Google Ads and use Google Analytics to measure performance.
Use Google Ads to create display advertising campaigns and ads using a variety of platforms to evaluate their impact and performance.
Design effective emails that generate leads, retain customers, and inspire advocates.
Set goals for your business and website and understand how analytics tools are used to help campaign and website measurement.
Design, setup and manage an e-commerce business.
You will learn how to leverage these strategies to gain competitive advantage for both your business and your career.
The Principles of Digital Marketing module will introduce you to the main pillars and help you identify the main purpose of Digital Marketing. You will also learn how to:
conduct digital research and setting business objectives for a digital campaign.
identify digital channels,
combine traditional and digital marketing for optimal benefits.
develop clear digital marketing plan.
value the importance of industry and cultural research.
This module introduces you into the basics of social media marketing and how to apply social media concepts and best practices to your marketing activities. You will learn:
The fundamental principles and identify the most influential platforms for your business.
The basic features and guidelines for setting up, posting, and optimizing on main social media platforms.
How to apply basic concepts to inform the development of a Social Media Marketing strategy.
How to develop effective social media strategies and set up Smart goals.
The “X” (formerly Twitter) for business module is the master path to understanding how to use “X” for your brand or organization to increase your ROI. This module shall enable you to:
Create, manage, optimize, and report on ‘X’ ad campaigns using paid campaign tools.
Understand the main changes made in ‘X’ as from twitter.
Differentiate between the ad formats for advertising.
Understand the importance of ‘X’ in newsworthy content
Identify the features and benefits of ‘X’ Ads Manager, the targeting options and bidding models.
Learn about the key features and capabilities of ‘X’ analytics dashboards.
The Pay Per Click module will enable you harness the skills necessary to create, launch, measure and optimize an effective search campaign within google Ads. You shall learn how to:
Use google ads platform to manage your paid search campaign,
Set auction bidding, carry out efficient targeting,
Choose the appropriate keywords.
Identify the right Key Performance Indicators (KPI’s) and the key metrics for measuring success,
Linking to google analytics to evaluate PPC campaigns.
This is the module that would arm you with the right tools to understand the concepts, the benefits and real worth of Digital Display Advertising. You will learn how to:
Create, launch, manage and optimize your digital visuals on the google display network (GDN) of Partners platform.
The various formats of creatives available for Display and how to create responsive Ads.
Understand how to set display objectives.
Master how to apply appropriate targeting of your potential audience.
Set KPI’s and measure all the relevant metrics for each campaign on digital display ads.
You will also learn how to optimize display ads campaigns and carry out remarketing ads to target users that have previously been to your website.
This module shall make you better comprehend the concepts of the oldest digital marketing channel. You will understand the benefits and objectives of e-mail marketing. The module will help you to apply the core principles of a high performing e-mail marketing strategy. You will learn how to:
Design an effective e-mail campaign that generates leads.
Understand the best practices and explore e-mail tests,
To measure, report and optimize e-mail campaigns.
You will also learn how to apply e-mail automation and its benefits.
The Web Analytics module will assist you in assimilating the importance of Analytics in digital marketing as a whole and the key concepts of using analytics. You will learn how to:
Create a Google analytics account and install tracking codes on your website.
You will learn how to set analytic goals for your business and website.
How to measure your KPI’s and website performance.
You will also learn how to use insights through tracking to analyze the performance of campaigns and carry out reiteration.
Powering the Digital Revolution 