Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php on line 2715

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php on line 2719

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/output.class.php on line 3615

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831

Warning: Cannot modify header information - headers already sent by (output started at /home/admeuf1s/public_html/wp-content/plugins/revslider/includes/operations.class.php:2715) in /home/admeuf1s/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831
{"id":4142,"date":"2018-07-10T17:43:23","date_gmt":"2018-07-10T17:43:23","guid":{"rendered":"http:\/\/www.admeupdigitalacademy.com\/?page_id=4142"},"modified":"2024-06-23T21:30:56","modified_gmt":"2024-06-23T21:30:56","slug":"digital-marketing-professional-certificate","status":"publish","type":"page","link":"https:\/\/www.admeupdigitalacademy.com\/digital-marketing-professional-certificate\/","title":{"rendered":"Digital Marketing Professional Certificate"},"content":{"rendered":"
\"Professional

Digital Marketing Professional Certificate.<\/p><\/div>\n

Who should take this course?<\/a><\/h4>\n

The Digital Marketing Professional Certificate\u00a0program benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.<\/span><\/p>\n

    \n
  1. Anyone interested in starting a new career in digital marketing.<\/span><\/li>\n
  2. Marketing Executives, Managers, Senior Management.<\/span><\/li>\n
  3. IT Managers.<\/span><\/li>\n
  4. Business owners.<\/span><\/li>\n
  5. Anyone responsible for developing and\/or implementing a digital marketing strategy for their organization or business.<\/span><\/li>\n
  6. Persons in charge of Start-Ups in all industries.<\/span><\/li>\n
  7. Persons in charge of small and medium size enterprises.<\/span><\/li>\n<\/ol>\n

    What can you expect?<\/a><\/h4>\n

    Through dynamic lectures, real case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organization\u2019s visibility as well as brand-building efforts. You will be free to choose from in-person, Virtual-live or one-to-one training method. You can also benefit from a customized corporate training. You will also have the advantage of connecting and sharing with learners from other parts of the world in class discussion forums.\u00a0<\/p>\n

    What will you learn?<\/a><\/h4>\n

    Our panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing thereby creating innovative strategies.<\/p>\n

    On completion of this program this, you will be able to:<\/span><\/p>\n

      \n
    1. \u00a0Create business accounts (pages) on Social media platforms.<\/span><\/li>\n
    2. \u00a0Conduct digital research, set business objectives for campaigns, and develop a targeted digital marketing strategy.\u00a0<\/span><\/li>\n
    3. \u00a0Build and publish a basic and optimized website aligned to your business goals .<\/span><\/li>\n
    4. \u00a0Create and curate content that increases your Return on Investment.\u00a0<\/span><\/li>\n
    5. Focus on the importance of mobile in digital marketing.\u00a0<\/span><\/li>\n
    6. Set up, optimize, create, execute, and report on organic posts and paid adverts on Facebook, Twitter, LinkedIn, Instagram, Tok-tok & YouTube.\u00a0<\/span><\/li>\n
    7. Boost your website\u2019s organic ranking by optimizing technical on-page and off-page elements .<\/span><\/li>\n
    8. Create and manage paid search campaigns in Google Ads and use Google Analytics to measure performance.\u00a0<\/span><\/li>\n
    9. Use Google Ads to create display advertising campaigns and ads using a variety of platforms to evaluate their impact and performance.<\/span><\/li>\n
    10. Design effective emails that generate leads, retain customers, and inspire advocates.<\/span><\/li>\n
    11. Set goals for your business and website and understand how analytics tools are used to help campaign and website measurement.<\/span><\/li>\n
    12. \u00a0Design, setup and manage an e-commerce business.<\/span><\/li>\n<\/ol>\n

      You will\u00a0 learn how to leverage these strategies to gain competitive advantage for both your business and your career.<\/p>\n

      Module Overview<\/a><\/h2>\n
      \n

      Module 1: Principles of Digital Marketing<\/a><\/h4>\n

      The Principles of Digital Marketing module will introduce you to the main pillars and help you identify the main purpose of Digital Marketing. You will also learn how to:<\/span><\/p>\n

        \n
      1. conduct digital research and setting business objectives for a digital campaign.<\/span><\/li>\n
      2. identify digital channels,<\/span><\/li>\n
      3. combine traditional and digital marketing for optimal benefits.\u00a0<\/span><\/li>\n
      4. develop clear digital marketing plan.\u00a0<\/span><\/li>\n
      5. value the importance of industry and cultural research.<\/span><\/li>\n<\/ol><\/article>
        \n

        Module 2: Concepts of Social Media Marketing<\/a><\/h4>\n

        This module introduces you into the basics of social media marketing and how to apply social media concepts and best practices to your marketing activities. You will learn:<\/span><\/p>\n

          \n
        1. The fundamental principles and identify the most influential platforms for your business. <\/span><\/li>\n
        2. The basic features and guidelines for setting up, posting, and optimizing on main social media platforms.<\/span><\/li>\n
        3. How to apply basic concepts to inform the development of a Social Media Marketing strategy.<\/span><\/li>\n
        4. How to develop effective social media strategies and set up Smart goals.<\/li>\n<\/ol><\/article>
          \n

          Module 3: Website Creation and Optimization<\/a><\/h4>\n

          \u00a0This module will help you to understand the importance of User experience<\/strong> and User interface<\/strong> in website development. You will learn how to:<\/span><\/p>\n

            \n
          1. Use key elements of web design to create, design, build and publish a basic website on WordPress.<\/span><\/li>\n
          2. Choose the most suitable hosting option for your website.<\/span><\/li>\n
          3. Place content in the appropriate positions on your website.<\/li>\n
          4. To use ‘call-to-action buttons to attain website objectives<\/li>\n
          5. You will also understand how to use website insights to optimize the user experience and increase conversion.<\/span><\/li>\n<\/ol><\/article>
            \n

            Module 4: Content Marketing.<\/a><\/h4>\n

            In the content marketing module, you will learn how to:<\/span><\/p>\n

              \n
            1. Develop and execute a content marketing strategy.<\/span><\/li>\n
            2. Develop targeted personas. <\/span><\/li>\n
            3. Create, curate and promote compelling content and distribute them to various channels.<\/span><\/li>\n
            4. Differentiate between topical and evergreen content. <\/span><\/li>\n
            5. Understand how to use social listening, competitor analysis, target personas and content management systems.<\/span><\/li>\n
            6. Understand the importance of mobile content formats.<\/li>\n
            7. Measure the performance of content for the purpose of optimization.<\/li>\n<\/ol><\/article><\/section>\n
              \n

              Module 5: Facebook and Instagram for business.<\/a><\/h4>\n

              This module drills you in the use of Facebook and Instagram to scale your visibility. You shall learn how to:<\/span><\/p>\n

                \n
              1. Create and set up your business page in Facebook and your Business handle in Instagram. <\/span><\/li>\n
              2. Understand how to link your Instagram handle to your Facebook page.<\/span><\/li>\n
              3. Integrate your WhatsApp business with Facebook and Instagram. <\/span><\/li>\n
              4. Create, launch, and measure a Facebook paid campaign.<\/span><\/li>\n
              5. How to create and launch paid campaigns on Instagram from Facebook business manager. <\/span><\/li>\n
              6. The best practices in Facebook and Instagram community building and management, and how to promote your brand.<\/span><\/li>\n<\/ol><\/article>
                \n

                Module 6: LinkedIn for Business.<\/a><\/h4>\n

                The LinkedIn for business module shall enable you to:<\/span><\/p>\n

                  \n
                1. Develop effective LinkedIn marketing strategy.<\/li>\n
                2. Develop the right goals for your business and set up appropriate key performance indicators.<\/li>\n
                3. Create and properly setup your company page and integrate billing information. <\/span><\/li>\n
                4. Create, launch, manage and report on campaigns on LinkedIn using paid advertising tools.<\/span><\/li>\n
                5. Recognize the best practices for creating ad campaigns and differentiating between regular and sponsored InMail\u2019s.<\/span><\/li>\n
                6. Measuring and interpreting campaign results for the purpose of optimization.<\/li>\n<\/ol><\/article>
                  \n

                  Module 7: “X” for business<\/a><\/h4>\n

                  The “X” (formerly Twitter) for business module is the master path to understanding how to use “X” for your brand or organization to increase your ROI.\u00a0<\/span>This module shall enable you to:<\/span><\/p>\n

                    \n
                  1. Create, manage, optimize, and report on ‘X’ ad campaigns using paid campaign tools.<\/span><\/li>\n
                  2. Understand the main changes made in ‘X’ as from twitter.<\/li>\n
                  3. Differentiate between the ad formats for advertising.<\/li>\n
                  4. Understand the importance of ‘X’ in newsworthy content<\/li>\n
                  5. Identify the features and benefits of ‘X’ Ads Manager, the targeting options and bidding models.<\/li>\n
                  6. Learn about the key features and capabilities of ‘X’ analytics dashboards.<\/li>\n<\/ol><\/article>
                    \n

                    Module 8: TIK TOK for business.<\/a><\/h4>\n

                    The TikTok advertising shall enable you to develop your skills in digital video platforms with this rapidly growing platform. You will learn how to:<\/span><\/p>\n

                      \n
                    1. Develop a compelling strategy for your brand on Tik Tok.<\/li>\n
                    2. Create, set up and optimize a Tik Tok account for your business.<\/span><\/li>\n
                    3. Submit you brand’s credentials for verification<\/li>\n
                    4. Understand the benefits of Tik Tok advertising and selling as well as the objectives. <\/span><\/li>\n
                    5. Explore the key components of the Tik Tok video platform to upload, edit and publish effective videos.<\/li>\n
                    6. To use the Tik Tok analytics dash board to interpret campaign insights.<\/li>\n<\/ol><\/article><\/section>\n
                      \n

                      Module 9: Search Engine Optimization (SEO)\u00a0\u00a0<\/a><\/h4>\n

                      The SEO module occupies an important position in digital marketing and as such it is crucial to your training. Here you shall learn how to:<\/span><\/p>\n

                        \n
                      1. Build and grow an organic search strategy capable of increasing your website traffic.<\/span><\/li>\n
                      2. Increase your online conversions, and get higher ranking for keywords. <\/span><\/li>\n
                      3. Understand the differences between SEO and paid search.<\/span><\/li>\n
                      4. Know how to set the right objectives.<\/span><\/li>\n
                      5. Develop a concordant SEO strategy, and<\/span><\/li>\n
                      6. Plan and measure the overall success of your SEO efforts.<\/span><\/li>\n<\/ol><\/article>
                        \n

                        Module 10: Paid Search (Pay Per Click)<\/a><\/h4>\n

                        The Pay Per Click module will enable you harness the skills necessary to create, launch, measure and optimize an effective search campaign within google Ads. You shall learn how to:<\/span><\/p>\n

                          \n
                        1. Use google ads platform to manage your paid search campaign, <\/span><\/li>\n
                        2. Set auction bidding, carry out efficient targeting,<\/span><\/li>\n
                        3. Choose the appropriate keywords. <\/span><\/li>\n
                        4. Identify the right Key Performance Indicators (KPI’s) and the key metrics for measuring success,<\/span><\/li>\n
                        5. Linking to google analytics to evaluate PPC campaigns.<\/span><\/li>\n<\/ol><\/article>\n<\/section>\n

                          Module 11: Digital Display Advertising with Google<\/a><\/h4>\n

                          This is the module that would arm you with the right tools to understand the\u00a0 concepts, the benefits and real worth of Digital Display Advertising. You will learn how to:<\/span><\/p>\n

                            \n
                          1. Create, launch, manage and optimize your digital visuals on the google display network (GDN) of Partners platform. <\/span><\/li>\n
                          2. The various formats of creatives available for Display and how to create responsive Ads.<\/span><\/li>\n
                          3. Understand how to set display objectives.<\/span><\/li>\n
                          4. Master how to apply appropriate targeting of your potential audience.<\/span><\/li>\n
                          5. Set KPI\u2019s and measure all the relevant metrics for each campaign on digital display ads.<\/span><\/li>\n
                          6. You will also learn how to optimize display ads campaigns and carry out remarketing ads<\/strong> to target users that have previously been to your website.<\/li>\n<\/ol>\n

                            Module 12: Video Advertising on YouTube<\/a><\/h4>\n

                            This module shall enable you to develop your skills in digital video platforms. You will learn how to:<\/span><\/p>\n

                              \n
                            1. Create and set up and optimize your personal channel as well as the channel for your business. <\/span><\/li>\n
                            2. Understand the benefits of YouTube advertising as well as the objectives. <\/span><\/li>\n
                            3. Explore the components of the YouTube platform to upload, edit and publish compelling videos.<\/li>\n
                            4. Use creative studio to add annotations, video description, keywords integration in video description.<\/li>\n
                            5. The various formats of YouTube advertising and their buying mechanisms.<\/li>\n
                            6. Create a YouTube campaign on Google Ads.<\/li>\n
                            7. You shall also learn best practices in YouTube monetization<\/strong>.<\/li>\n<\/ol>\n[\/one_fourth]\n[\/columns]\n

                              Module 13: Mobile Marketing<\/a><\/h4>\n

                              The Mobile marketing Module shall drill you with the important part that mobile plays in our lives today. You shall learn:<\/span><\/p>\n

                                \n
                              1. The key concepts of mobile as an omni channel platform. <\/span><\/li>\n
                              2. Understand the \u2018mobile first\u2019 attitude and the objectives of mobile friendly, mobile optimized and mobile responsive sites and mobile Apps. <\/span><\/li>\n
                              3. The basics of SMS campaigns. <\/span><\/li>\n
                              4. How to develop an effective mobile marketing strategy and planning and,<\/span><\/li>\n
                              5. Harness the skills that will permit you to measure and report on mobile activities.<\/span><\/li>\n<\/ol>\n[\/one_fourth]\n[\/columns]\n

                                Module 14: E-mail Marketing and Automation<\/a><\/h4>\n

                                This module shall make you better comprehend the concepts of the oldest digital marketing channel. You will understand the benefits and objectives of e-mail marketing. The module will help you to apply the core principles of a high performing e-mail marketing strategy. You will learn how to:<\/span><\/p>\n

                                  \n
                                1. Design an effective e-mail campaign that generates leads. <\/span><\/li>\n
                                2. Understand the best practices and explore e-mail tests,\u00a0<\/span><\/li>\n
                                3. To measure, report and optimize e-mail campaigns. <\/span><\/li>\n
                                4. You will also learn how to apply e-mail automation and its benefits.<\/span><\/li>\n<\/ol>\n[\/one_fourth]\n[\/columns]\n

                                  Module 15: Web Analytics by Google<\/a><\/h4>\n

                                  The Web Analytics module will assist you in assimilating the importance of Analytics in digital marketing as a whole and the key concepts of using analytics. You will learn how to:<\/span><\/p>\n

                                    \n
                                  1. Create a Google analytics account and install tracking codes on your website.<\/span><\/li>\n
                                  2. You will learn how to set analytic goals for your business and website.<\/span><\/li>\n
                                  3. How to measure your KPI\u2019s and website performance. <\/span><\/li>\n
                                  4. You will also learn how to use insights through tracking to analyze the performance of campaigns and carry out reiteration.<\/span><\/li>\n<\/ol>\n

                                    [\/one_fourth]<\/span><\/p>\n[\/columns]\n

                                    Module 16: Digital Strategy and planning<\/a><\/h4>\n

                                    The digital strategy and planning module will help you to:<\/span><\/p>\n

                                      \n
                                    1. Understand the concepts of a digital marketing strategy,<\/span><\/li>\n
                                    2. How to execute a coherent plan,<\/span><\/li>\n
                                    3. How to conduct all necessary research, <\/span><\/li>\n
                                    4. Set smart objectives and KPI\u2019s to measure campaign success and optimize. <\/span><\/li>\n
                                    5. You will be able to prepare a strategic plan that incorporates content, search, and creatives.<\/span><\/li>\n<\/ol>\n[\/one_fourth]\n[\/columns]\n

                                      Bonus Modules: <\/a><\/h4>\n

                                      We have three bonus modules for this program as follows:<\/p>\n

                                      1. Introduction into Graphic design<\/a><\/h4>\n

                                      2. Concepts of E-Commerce\u00a0<\/a><\/h4>\n

                                      3. AI in Digital Marketing<\/a><\/h4>\n
                                      \r\n\t
                                      <\/div>\r\n\t

                                      Start learning today with Admeup Digital Academy<\/p>