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{"id":4176,"date":"2018-07-10T17:44:20","date_gmt":"2018-07-10T17:44:20","guid":{"rendered":"http:\/\/www.admeupdigitalacademy.com\/?page_id=4176"},"modified":"2024-06-23T23:06:55","modified_gmt":"2024-06-23T23:06:55","slug":"professional-diploma-in-search-marketing","status":"publish","type":"page","link":"https:\/\/www.admeupdigitalacademy.com\/professional-diploma-in-search-marketing\/","title":{"rendered":"Professional Diploma in Search Marketing"},"content":{"rendered":"

\"\"<\/p>\n

Transform your career by learning how to create, manage and implement advanced search marketing strategies using organic search techniques and Google search Ads (PPC) marketing, with remarketing techniques.<\/p>\n

This specialized SEO course is a professional diploma delivered by some of the industry\u2019s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.<\/p>\n

Search Marketing Course Module Overview<\/a><\/h2>\n
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Module 1: Introduction into Search Marketing<\/a><\/h4>\n

Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.<\/p><\/article>\n

\n

Module 2: SEO Setup<\/a><\/h4>\n

The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work, keyword research and the key components of Search Engine Results Pages (SERPs).<\/p><\/article>\n

\n

Module 3: Content Strategy for Search Marketing<\/a><\/h4>\n

Develop an understanding of the technical aspects of on-page optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.<\/p><\/article>\n

\n

Module 4: SEO Workshop<\/a><\/h4>\n

The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.<\/p><\/article>\n<\/section>\n

\n
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Module 5: Paid Search<\/a><\/h4>\n

The Paid Search module introduces you to the fundamental concepts of PPC advertising. You\u2019ll learn how to set up a Google Ads account, interact with the AdWords interface and understand the AdWords hierarchy.<\/p><\/article>\n

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Module 6: Advanced Search Marketing Techniques<\/a><\/h4>\n

Understanding the importance of Local SEO, product page optimization and E-commerce SEO, the role of voice search. You shall also learn the importance of mobile SEO and International SEO.<\/span><\/p><\/article>\n

\n

Module 7: Measurement, analytics and reporting of Search Marketing<\/a><\/h4>\n

This module will walk you through the evaluation of the value of your search marketing. You will learn how to measure and compare performance of Search channels vis-a-vis other digital marketing channels<\/p><\/article>\n

\n

Module 8: Search Strategy development<\/a><\/h4>\n

The Search Strategy development\u00a0 module will teach you how to devise an all-encompassing search strategy using an efficient strategy model. You will learn about the key components of a successful search strategy and ROI.<\/p><\/article>\n[\/column]\n

Module 9: Search Case Studies and practical projects<\/a><\/h4>\n

Explore prominent case studies of SEO and Paid search. You will follow both real world projects and capstone projects in Search Marketing.<\/p>\n[\/one_fourth]\n[\/one_fourth]\n

Module 10: Career development and\u00a0 Industry trend.<\/a><\/h4>\n

This module shall show you how to build a successful career in Search Marketing and how to predict and understand industry trends and future directions.<\/span><\/p>\n[\/one_fourth]\n<\/section>\n

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Start learning today with Admeup Digital Academy<\/p>\n