Devise Your Brand Language<\/strong><\/h3>\n<\/li>\n<\/ul>\n

Write down what you want the viewer to remember about your business after the video is over before creating the video.\u00a0 Consider if the viewers will remember you <\/span>specifically. Every element of a video you create should be fun and give value.<\/span><\/p>\n

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• \n

  Create Your Content<\/strong><\/h3>\n<\/li>\n<\/ul>\n

  To create the highest quality content, make sure that it is relatable to your audience.\u00a0 The videos can also be tested so it can be rearranged. Write a copy that makes someone say \u201ctell me more\u201d. Most of all, your video is never complete without a call-to-action as your final slide.<\/span><\/p>\n

  \u00a0<\/span>Key Benefits of video marketing for your business<\/b><\/h2>\n

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    Video boosts conversion rates.<\/strong><\/h3>\n<\/li>\n<\/ul>\n

    Including video on a landing page can increase conversions. <\/span>And a compelling video can absolutely influence buying behavior and persuade a visitor to convert into a lead. Conveying the right emotions through a video is a powerful selling tool.<\/span><\/p>\n

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    • \n

      An addition to your email marketing campaigns.<\/strong><\/h3>\n<\/li>\n<\/ul>\n

      Getting someone to open your email is an increasing challenge. Just using \u201cvideo\u201d in your subject line can increase open rates and <\/span>decrease unsubscribe rates<\/span>. Video in an email leads to an increase in click-through rate<\/span>.\u00a0 It\u2019s easier to watch a video than sit and read text. Use that to increase engagements.\u00a0<\/span><\/p>\n

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        Search engines love video.<\/strong><\/h3>\n<\/li>\n<\/ul>\n

        Search engines<\/a> look for content that engages viewers. YouTube is the second largest search engine behind Google. If you put a video on YouTube, social media or website, your visibility and opportunity to show up in search is greatly increased.\u00a0<\/span><\/p>\n

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        • \n

          It builds trust and credibility<\/strong><\/h3>\n<\/li>\n<\/ul>\n

          Video stories are the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. <\/span><\/p>\n

          The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust and trust translates to sales. <\/span><\/p>\n

          \n
          • \n

            Encourages social shares<\/strong><\/h3>\n<\/li>\n<\/ul>\n

            \u00a0Almost, if not all of mobile video<\/a> consumers share videos with others. So, this is your chance to have some fun and really show what your company is all about. Because this will enable customers to share your video.\u00a0<\/span><\/p>\n

            Draws engagement with Video storytelling, by making them feel invested in what\u2019s happening. Video stories can be educational, as it is with explained videos and it can<\/span> boost your brand and customer engagement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Video and Storytelling Best Approaches Storytelling originated with visual stories, such as cave drawings, and then shifted to oral traditions, in which stories were passed down from generation to generation by word of mouth. So words were formed into narratives, including written, printed typed and video storytelling. With all this, video storytelling has become very […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1937,18],"tags":[1941,1943,1942],"yst_prominent_words":[1990,1863,620,883,628,1907,277,805,672,1102,614,220,222,1894,1892,1908,1903,1904,1891,1905],"class_list":["post-13655","post","type-post","status-publish","format-standard","hentry","category-storytelling","category-video","tag-admeupditalaccademy","tag-storytelling","tag-videomarketing"],"_links":{"self":[{"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/posts\/13655"}],"collection":[{"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/comments?post=13655"}],"version-history":[{"count":5,"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/posts\/13655\/revisions"}],"predecessor-version":[{"id":13785,"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/posts\/13655\/revisions\/13785"}],"wp:attachment":[{"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/media?parent=13655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/categories?post=13655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/tags?post=13655"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.admeupdigitalacademy.com\/wp-json\/wp\/v2\/yst_prominent_words?post=13655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}