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Email marketing has been utilized shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. <\/span>It is a softer way to educate your audience on the value of your brand or keep them engaged, it can also be used to promote and create awareness about a business\u2019s new products and services, discounts, and other services.\u00a0<\/span><\/p>\n Email Marketing <\/b>is the act of targeting consumers with a customized commercial message through targeted email with the goal of driving sales, increasing customer loyalty, brand awareness or communicating important information. It\u2019s a form of direct marketing that in the past was commonly used to target mass groups of people.\u00a0<\/span><\/p>\n Business owners should consider email marketing as one of the most effective marketing tools to achieve business goals such as conversion rate, customer loyalty and brand awareness and<\/span> improve email writing<\/a> and <\/span>re-targeting.<\/span><\/p>\n However, modern email marketing acts as a business tool and is based on the principles of consent, segmentation and personalization<\/span><\/p>\n Email marketing can act as a business tool when email marketing achieves business goals such as; conversion rate, customer loyalty and brand awareness. The email marketing best practices include;<\/span><\/p>\n If you\u2019re going to send emails, then you\u2019re obviously going to need email addresses. However, the way in which you collect those addresses is very important. In order to legally collect email addresses, you need to put in place called an option in process.<\/span><\/p>\n As your email list expands, it\u2019s likely to contain diverse buyer profiles. Segmentation refers to cutting down your list and creating smaller sub-lists of contacts who have something in common. This allows you to continue proposing content that is both personalized and relevant to each individual.<\/span><\/p>\n Email deliverability refers to the ability of an email to land in a subscriber\u2019s inboxes. It\u2019s an important concept for marketers as it signifies that emails have correctly reached their destination. <\/span>Email deliverability depends on both technical and behavioral factors. <\/span><\/p>\n To ensure this quality, there are a number of procedures to follow:<\/span><\/p>\n Choose an email design that works for your brand & audience. In email marketing, the design is just as important as the content. Capture your contacts\u2019 attention with an email design that\u2019s both on brand and visually appealing. <\/span>Having a structure that naturally draws the reader to your call-to-action will drive conversions.<\/span><\/p>\n To ensure consistency and time-savings from the very beginning in email marketing, is to create reusable email templates. Choose a template and personalize it to match your brand. Once that\u2019s done, you\u2019ll only have to modify the text each time for your different emails.<\/span><\/p>\n Personalizing emails is essential for building trusting relationships with your leads and customers by making customers feel special. They appreciate it when brands add personal touches and a little effort goes a long way to give customers that value.<\/span><\/p>\n Some personalization ideas to get started include;<\/p>\n Considerations like these are going to impact your open, click-through, and conversion rates in a positive way.<\/span><\/p>\n Email marketing is considered one of the most effective marketing channels that consistently delivers the highest Return On Investment<\/a>. Below are the benefits of email marketing.<\/span><\/p>\n Using email marketing to target potential customers will increase return on investment and in the business world, results are arguably all that matters.\u00a0<\/span><\/p>\n Email marketing allows you to send messages to your global audience and tells who is actually reading your content. Alternatively, you can always know who read your message and can target them accordingly .<\/span><\/p>\n Another key benefit is that, it\u2019s easy to see where you\u2019re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to improve the campaign.<\/span><\/b><\/p>\nWhat is Email Marketing?<\/b><\/h3>\n
How Email Marketing act as a Business Tool<\/b><\/h2>\n
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Collect email addresses legally<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Segment your mailing list<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Optimize your\u00a0<\/b>deliverability<\/b><\/h3>\n<\/li>\n<\/ul>\n
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Save time with email templates\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Personalize your emails<\/strong>\u00a0<\/h3>\n<\/li>\n<\/ul>\n
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Key Benefits of Email Marketing<\/b><\/h2>\n
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Unrivaled return on investment<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Reach a global audience<\/strong><\/h3>\n<\/li>\n<\/ul>\n
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Measurable<\/b><\/h3>\n<\/li>\n<\/ul>\n